OHSAS “ISO” 18001 Health and Safety online solution

Overview

Matheson & Horan Associates Ltd (M&H), is a Cheadle based limited company which is creating an international online management system for workplace health & safety and HR procedures for companies of any size or industry sector both within the UK and worldwide.

The online facility will enable companies looking to achieve a low cost robust health and safety infrastructure to open the doors to winning bids and tenders and to export. The core team has specialisms in health and safety, human resources, and business processes and has vast experience selling to the B2B sector.

Challenges

As this is a world’s first, it is seen as a missionary sell which means that awareness of both the company and the product has to be developed along with a credible return on investment proposition to potential customers. The pricing structure is also a crucial part of the jigsaw as the software will be targeted at end users and middlemen in both the private and the public sectors. As the company will be targeting potential clients worldwide, a comprehensive, multilingual website will be required with the facility to reach out to both end users and middlemen and cater for constant updating of information as legislation changes.

Solution

A full analysis of the various target markets was carried out and a marketing strategy was put into place to appeal to the different strands. The website was designed to appeal to the wide range of potential customers and Search Engine Optimisation was used to ensure maximum reach.

Results and Benefits

To follow……….