Cleanroom Equipment manufacturer

Overview

RGS is one of the UK’s leading manufacturers and suppliers of clean room equipment to the NHS, Dental sector, and PCTs, along with street furniture to supermarket chains, having traded for over 17 years.

The company employs a highly skilled workforce of sheet metal fabricators, welders and CNC operators, having their own product range and additionally undertaking all aspects of sheet metal fabrication including framework structures. They operate throughout the UK delivering innovative engineering products and technical solutions from standard ranges to bespoke designs utilising cutting edge technology.

Problem

RGS has enjoyed steady growth which has comprised mainly of repeat orders from existing customers and recommendations by word of mouth. It has reached a plateau in sales and now needs to accelerate its growth by taking a more proactive approach. It has a very limited customer base for its existing product range and has a range of new products which both existing and potential new customers are unaware of.

Solution

A full marketing analysis was carried out to identify any barriers to increasing sales along with a review of IT systems, order processing and internal procedures. Additional middle management was employed and a formal hierarchy and reporting mechanism was implemented. A Social Media strategy was implemented to target selected markets along with corresponding online and offline marketing.

Results and Benefits

Sales have started to grow as a result of increased orders from existing customers and by winning new customers.