Staff Uniform Manufacturer

Overview

Abacus Careerwear is a well established small manufacturing company that produces a wide range of corporate clothing and workwear. Its range includes bespoke embroidered careerwear, hospitality and catering clothing, corporate wear solutions, and industrial workwear for many household names. The company sells both directly and via agents and middlemen, and has enjoyed steady growth over 28 years with plans to expand over the next 12 months.

Problem

Abacus Careerwear is very successful in all aspects of its operations but has always relied on incoming orders and new business gained by recommendation. It has capacity in both its UK and overseas operations to cater for a marked increase in orders but requires a greater presence on the Internet and a sales strategy that includes proactive selling.

Solution

A full marketing analysis was carried out to identify existing customer profiles, win/loss ratios, new target markets and any barriers to increasing sales. A Social Media strategy was implemented to target selected markets along with corresponding online and offline marketing.

 

Results and Benefits

Sales have started to grow as a result of winning new customers.