Case Studies

4-portfolioSMEs in virtually all industries along with North West based manufacturers and engineering companies are able to access government subsidies to help increase their turnover and improve their marketing.

Using both proven and innovative techniques, the sales pipeline can be quickly filled with qualified prospects.

Established company too reliant on existing customers - New customers urgently required

Success stories
North West based manufacturers and engineering companies are able to access government funding to help increase their turnover and improve their marketing. Using proven techniques, the sales pipeline can be quickly filled with qualified prospects.

Overview
RGS is one of the UK’s leading manufacturers and suppliers of clean room equipment to the NHS, Dental sector, and PCTs, along with street furniture to supermarket chains, having traded for over 17 years.

The company employs a highly skilled workforce of sheet metal fabricators, welders and CNC operators, having their own product range and additionally undertaking all aspects of sheet metal fabrication including framework structures. They operate throughout the UK delivering innovative engineering products and technical solutions from standard ranges to bespoke designs utilising cutting edge technology.

Problem
RGS has enjoyed steady growth which has comprised mainly of repeat orders from existing customers and recommendations by word of mouth. It has reached a plateau in sales and now needs to accelerate its growth by taking a more proactive approach. It has a very limited customer base for its existing product range and has a range of new products which both existing and potential new customers are unaware of.

Solution
A full marketing analysis was carried out to identify any barriers to increasing sales along with a review of IT systems, order processing and internal procedures. Additional middle management was employed and a formal hierarchy and reporting mechanism was implemented. A Social Media strategy was implemented to target selected markets along with corresponding online and offline marketing.

Results and Benefits
Sales have started to grow as a result of increased orders from existing customers and by winning new customers.

 

portfolio2Overview
A C is a well established small manufacturing company that produces a wide range of corporate clothing and workwear.  Its range includes bespoke embroidered careerwear, hospitality and catering clothing, corporate wear solutions, and industrial workwear for many household names. The company sells both directly and via agents and middlemen, and has enjoyed steady growth over 28 years with plans to expand over the next 12 months.

Problem
A C is very successful in all aspects of its operations but has always relied on incoming orders and new business gained by recommendation. It has capacity in both its UK and overseas operations to cater for a marked increase in orders but requires a greater presence on the Internet and a sales strategy that includes proactive selling.

Solution
A full marketing analysis was carried out to identify existing customer profiles, win/loss ratios, new target markets and any barriers to increasing sales. A Social Media strategy was implemented to target selected markets along with corresponding online and offline marketing.

Results and Benefits
Sales have started to grow as a result of winning new customers.